+92.8% organic search impressions
542.1K in the measured window
Client results
Proof you can inspect.
Each case study follows the work from the starting problem to the measured outcome. Client names stay private; the methods, measurement windows, and results do not.
01 / Ecommerce growth
Organic discovery grew. Sales followed.
Confidential ecommerce retailer
An established Shopify retailer needed to reach new shoppers beyond brand searches, improve discovery, and connect organic growth to measurable sales behavior.
The direct-to-consumer company sold specialty consumer products, but existing visibility primarily served people who already knew the brand, leaving a smaller non-brand opportunity.
+309.5% organic search clicks
12.7K in the measured window
+275.2% non-brand clicks
1.8K discovery clicks
02 / Visibility recovery
Lost visibility was rebuilt. AI discovery expanded.
Confidential precious-metals retailer
A legacy catalog-heavy retailer had fragmented authority signals, fragile URL structure, and diluted topical signals across legacy pages that reduced discoverability and visibility.
Hundreds of legacy pages and inconsistent URL directives reduced signal coherence, and category pages were not consistently optimized for search demand and user journey alignment.
+196.5% organic traffic
2,780 in April to 8,244 in July
+158.7% top-three keywords
46 in March to 119 in July
+303.5% top-10 keywords
86 in March to 347 in July
Find the next measurable opportunity.
Start with a focused review of the visibility problem holding growth back.