SEO case study
SEO Case Study: Confidential Ecommerce Retailer
An established Shopify retailer needed to reach new shoppers beyond brand searches, improve discovery, and connect organic growth to measurable sales behavior.
01 / The business
An established Shopify retailer needed more discovery beyond its brand.
The direct-to-consumer company sold specialty consumer products, but existing visibility primarily served people who already knew the brand, leaving a smaller non-brand opportunity.
Enok improved technical SEO, structured data, search targeting, category clarity, and ecommerce reporting structure. The team repaired site issues, strengthened topical coverage, and implemented measurement workflows that connect search behavior to conversion paths.
Business profile
- Client
- Confidential ecommerce retailer
- Industry
- Ecommerce
- Platform
- Shopify
- Model
- Ecommerce
- Goal
- Reach new shoppers and measure organic sales
02 / Search outcome
Discovery expanded beyond the brand name.
The measured outcomes included +92.8% organic search impressions and +309.5% organic search clicks.
+275.2% non-brand clicks. Those searches are most likely to introduce the products to people who were not already looking for the company.
- Client
- Confidential ecommerce retailer
- Window
- Jul 12, 2025-Jul 11, 2026
- Comparison
- Prior-year period
- Sources
- Search Console + Google Analytics (GA4 ecommerce)Refreshed Jul 13, 2026
03 / Sales
Organic search generated measurable sales.
+9.4% organic sessions during the measured period, with organic search connected to completed ecommerce sales.
Connected Search Console and analytics reporting made it possible to follow the work from search visibility through store visits and completed transactions.
04 / Business impact
More customers found the store without searching for the brand.
+275.2% non-brand clicks. Those visits came from people searching for the type of product or the need it serves, not people who already knew the company name.
That wider discovery gives the retailer a larger pool of potential customers and a measurable path for improving categories, products, and content over time.
- 01Reach
Appear when new customers search for the category.
- 02Guide
Bring shoppers to the right product or collection.
- 03Measure
Connect organic visits to sales and revenue.
Measurement
How these results were measured.
Results use Search Console and Google Analytics (GA4 ecommerce) data for Jul 12, 2025-Jul 11, 2026, compared with Prior-year period. Evidence was refreshed Jul 13, 2026. The retailer is confidential. Results vary by business, market, and implementation.
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