Free SEO Audit
Check your website for SEO problems.
Use the tool
Free SEO Audit
How to use the audit
- Enter the URL of a public page and select Run Audit.
- Review the SEO Audit Score and priority issues.
- Open each check to see the measurements and suggested action.
- Confirm the issue, make the change, and check the page again.
SEO Audit Score
A weighted percentage from 19 automated checks. The checks do not all have the same point value. Missing evidence earns no points. Major access or indexing issues can limit the maximum score.
A higher score means more of these checks passed. It does not guarantee rankings, traffic, or sales.
This scan reviews one page and basic site access. It does not crawl the whole website or measure competitors, backlinks, analytics, or revenue.
Professional SEO auditsAudit checks
What the audit checks
Each section below explains a check, shows an example, and describes its SEO impact. The sections follow the six categories of the Enok SEO Method.
All visuals below are examples, not results for your website. Run the audit above to get your results.
Clarity
SEO priorities
Lists up to three issues from the scan in priority order. This category does not add points to the score.
Priority issues
Lists up to three issues from the completed checks. Access and indexing issues come before smaller content changes. Clarity does not add points to the score.
SEO impact
Access and indexing problems can keep a page out of search results. Review these issues before spending time on changes that depend on the page being accessible.
- 01Review indexing restrictions
Confirm that a reported noindex tag is intentional.
- 02Add a missing title tag
Describe the page’s subject or offer.
- 03Review image alt text
Describe informative images. Keep decorative alt text empty.
Example order only. Your priorities depend on the scan. Keyword research and competitor analysis require a separate review.
Creative
Accessibility and page presentation
Checks image alt text, the mobile viewport tag, and social sharing tags. It does not test visual design, responsive layouts, or full accessibility.
Image alt text
Counts images with missing, empty, and non-empty alt text. Shows alt attribute coverage and non-empty alt text coverage.
SEO impact
Alt text helps search engines understand images and helps people using screen readers. Missing descriptions can reduce accessibility and visibility in image search.
- Images detected
- 10
- Non-empty alt text
- 60%
10 images in this example. Empty alt text may be correct for decorative images.
Mobile viewport
Checks whether the page includes a mobile viewport tag. It does not test how the page looks or works on a phone.
SEO impact
A missing viewport tag can make the page difficult to use on phones. The tag alone does not prove that the mobile layout works.
- Mobile viewport tag
- Confirmed
Review the actual layout on a phone. Tag presence alone does not confirm a mobile-friendly page.
Code
Technical SEO
Checks page access, HTTPS, server response time, indexing directives, robots.txt, sitemaps, canonical URLs, structured data, and URL structure. Server response time is not a Core Web Vitals test.
HTTP status and redirects
Checks the final HTTP status, whether HTML was returned, the final URL, and whether a redirect was observed.
SEO impact
Errors and redirect loops can stop search engines from accessing the page.
- HTTP status
- 200
- HTML response
- Confirmed
- Redirect observed
- Yes
- Final URL
- https://example.com/services
200 means the request succeeded. A redirect is not automatically an issue; check its destination.
HTTPS
Checks whether the final page URL uses HTTPS. It does not perform a full security or certificate audit.
SEO impact
HTTPS protects visitors’ data and avoids browser security warnings. Secure pages are recommended for a good page experience.
- Final URL protocol
- https
- Resolved URL
- https://example.com/services
The final URL in this example uses HTTPS.
Server response time
Measures how long the server takes to return the initial response to the scanner. It does not measure full page load time.
SEO impact
A slow server response delays page loading for visitors and crawlers. This check does not measure overall page speed or Core Web Vitals.
- Initial server response
- 420 ms
One measurement, not a speed grade. Use a performance test to review page loading and Core Web Vitals.
Robots meta tags and X-Robots-Tag
Checks robots meta tags and X-Robots-Tag headers for noindex and nofollow instructions.
SEO impact
A noindex tag keeps a page out of search results. Check that any indexing restrictions are intentional.
- No noindex restriction
- Confirmed
- No nofollow restriction
- Confirmed
No restrictions were found in this example. This does not confirm that Google has indexed the page.
Robots.txt and XML sitemap
Checks robots.txt access rules, whether an XML sitemap can be found and parsed, and whether it lists the submitted page.
SEO impact
Robots.txt controls crawler access. A sitemap helps search engines find pages, but it does not guarantee indexing.
- Robots.txt found
- Confirmed
- No site-wide robots block
- Confirmed
- XML sitemap found
- Confirmed
- Sitemap parseable
- Confirmed
- Page listed in sitemap
- Confirmed
This example has accessible files and a listed page. A sitemap does not guarantee indexing.
Canonical URL
Checks the canonical tag, its URL format, whether it uses the same host, and whether it points to the scanned page.
SEO impact
Canonical tags identify the preferred URL for similar pages. An incorrect tag can cause search engines to index a different page.
- Canonical tag present
- Confirmed
- Valid URL
- Confirmed
- Same host
- Confirmed
- Self-referencing
- Confirmed
- Preferred URL
- https://example.com/services
A duplicate page may correctly point to a different preferred URL.
Structured data
Counts JSON-LD blocks, checks whether they parse correctly, and lists the schema types found.
SEO impact
Valid structured data helps search engines understand page information. Errors may prevent eligible rich results, but valid markup does not guarantee them.
3 blocks in this example. Parsing is not a complete schema validation or a rich-result eligibility test.
URL structure
Checks lowercase formatting, readable paths, and tracking parameters. The URL tool may also return a slug score and keyword coverage.
SEO impact
Descriptive URLs help users and search engines understand a page. Changing a published URL without a redirect can break links.
- URL slug score
- 85%
Illustrative automated score, not a ranking forecast.
- Lowercase URL
- Confirmed
- Readable path
- Confirmed
- No tracking parameters
- Confirmed
- Resolved URL
- https://example.com/seo-services
Plan redirects and canonical updates before changing a published URL.
Content
On-page SEO
Checks title tags, meta descriptions, headings, text length, keyword use, readability, and internal links. Word count and keyword frequency do not prove content quality or search intent.
Title tag
Checks whether a title tag is present and measures its length. The title tool may return a score, grade, keyword similarity, and estimated pixel width.
SEO impact
The title helps search engines understand the page and can appear in search results. An unclear title can make the result less useful.
- Title score
- 83%
- Title grade
- B
- Estimated title width
- 251 px
Illustrative automated score.
- Title tag
- Confirmed
- Title length
- 42 characters
A title’s length is context, not a fixed target. Keyword similarity uses an inferred term, not keyword research.
Meta description
Checks whether a meta description is present and measures its length. The description tool may also return a score, grade, and keyword similarity.
SEO impact
A clear description can help users decide whether to click a search result. Google may show other page text instead.
- Description score
- 90%
- Description grade
- A
Illustrative automated score.
- Meta description
- Confirmed
- Description length
- 140 characters
Google may use other page text for its snippet. There is no required character count.
H1 and heading structure
Counts H1, H2, and H3 headings and reports heading-order issues and title/H1 wording similarity when available.
SEO impact
Headings help readers and search engines understand the page. Heading order alone does not determine rankings.
- Heading-order issues
- 0
Counts are not a complete heading outline. Read the headings in order to check the page structure.
Page text length
Counts the readable text extracted from the page. It does not assess whether the page answers the reader’s question.
SEO impact
Search engines need readable content to understand a page. Word count alone does not show whether the content is useful or relevant.
- Extracted page text
- 780 words
There is no ideal word count for every page. Add information when it helps the reader, not to raise this number.
Keyword use
Reports repeated terms, the top keyword’s frequency, the number of keywords returned, and the words analyzed.
SEO impact
Clear topic wording helps search engines understand the content. Repeated keywords can make the page harder to read. Keyword density is not a ranking target.
- Top keyword density
- 2.4%
- Unique keywords returned
- 36
- Words analyzed
- 780
Not a recommended density.
Keyword density is a frequency measurement, not a target. Research search demand separately.
Readability
Reports Flesch Reading Ease, Flesch–Kincaid grade level, and average words per sentence when available.
SEO impact
Clear writing helps visitors understand the page. A reading score alone does not measure content quality or predict rankings.
- Flesch Reading Ease
- 68.2
- Flesch–Kincaid grade level
- 7.4
- Average words per sentence
- 15.6
Reading ease is a score, not a percentage. Grade level estimates the US school reading level required.
Internal linking
Counts internal links and weak anchor text. The link tool may also report external links and internal link coverage.
SEO impact
Internal links help search engines find pages and understand how they relate. Missing or unclear links can make important pages harder to discover.
- Internal link coverage
- 80%
Share of links classified as internal or external. Higher is not always better.
The 3 weak anchors are included in the 24 internal links. Link destinations are not crawled.
Credibility
Business identity and trust
Checks limited on-page business identity signals. Backlinks, reviews, citations, reputation, and competitive authority are not measured.
On-page business identity
Looks for on-page identity evidence, such as About and Contact links and Organization or Person structured data.
SEO impact
Clear business and contact details help visitors identify the business. This scan does not measure reputation, reviews, or backlinks.
- On-page identity signals
- 3
A count of limited identity signals, not an authority score. Reviews, backlinks, and reputation are not tested.
Conversion
Calls to action and conversion tracking
Not checked by this free scan. Form delivery, checkout, calls to action, analytics, and conversion rates need separate testing.
Calls to action and conversion tracking
The free scan does not test forms, checkout, calls to action, analytics, or conversion rates. Test the main enquiry or purchase path separately on desktop and mobile.
SEO impact
A working enquiry or purchase path helps turn search traffic into leads and sales. Conversion testing does not change this SEO Audit Score.
- Enquiry form delivery
- Not checked
- Checkout completion
- Not checked
- Calls to action
- Not checked
- Conversion tracking
- Not checked
No conversion score is returned. These items need separate testing.
Questions
Free SEO Audit FAQ
01What does the free SEO audit check?
It runs 19 automated checks on one public page and basic site access. Results follow Clarity, Creative, Code, Content, Credibility, and Conversion. Clarity lists priorities without adding score points. Conversion is not tested.
02How is the SEO Audit Score calculated?
The score is a weighted percentage based on the 19 automated checks. Some checks contribute more points than others. Unconfirmed evidence earns no points, and major access or indexing issues can limit the maximum score. The score does not predict rankings, traffic, or sales.
03What does the free audit leave out?
It does not crawl every page or measure keyword demand, competitors, backlinks, reviews, rankings, analytics, conversion rates, or revenue. It also does not test the full mobile layout, accessibility, or Core Web Vitals.
04What should I do with a reported issue?
Read its evidence and confirm that the issue is real and unintended. Use the suggested action, then check the page again. Do not remove intentional indexing restrictions or change published URLs without a redirect plan.
Work with Enok
Get help with your SEO
Enok offers SEO consulting, full audits, and help fixing the issues on your website. Send your website URL and describe the help you need.