SEO case study
SEO Case Study: Confidential Precious-Metals Retailer
A legacy catalog-heavy retailer had fragmented authority signals, fragile URL structure, and diluted topical signals across legacy pages that reduced discoverability and visibility.
01 / The starting point
Years of search value had become fragmented.
Hundreds of legacy pages and inconsistent URL directives reduced signal coherence, and category pages were not consistently optimized for search demand and user journey alignment.
The first priority was recovery: preserve what had earned value, reconnect what had become fragmented, then improve the pages closest to demand.
Business profile
- Client
- Confidential precious-metals retailer
- Industry
- Precious metals
- Model
- Ecommerce
- Platform
- Ecommerce
- Goal
- Restore authority and expand discovery
02 / The repair
The lost foundation was rebuilt first.
Enok restored legacy pages, repaired redirects and canonical signals, strengthened internal linking, and rebuilt high-value category pages to improve topical relevance and AI visibility while restoring trust in the search footprint.
Canonical inconsistencies were corrected, 77 internal links were added, and key gold and silver category pages were strengthened for search intent and topical fit.
- 01Restore
More than 300 legacy content pages returned to the site.
- 02Redirect
509 unique URL redirects preserved paths and search signals.
- 03Connect
77 internal links strengthened important relationships.
- 04Refine
Priority category pages were aligned more closely with search demand.
03 / Search growth
Organic traffic nearly tripled in three months.
The measured outcomes included +196.5% organic traffic and +158.7% top-three keywords.
The reporting compares prior period across April-July 2026.
- Client
- Confidential precious-metals retailer
- Windows
- April-July 2026
- Comparison
- Prior period
- Source
- Search Console + Search visibility monitoring
04 / AI discovery
The retailer appeared in far more AI answers.
The measured outcome was +569.4% AI Overview appearances.
These are visibility outcomes, not a direct revenue claim. They show that the site was surfaced more often when search and AI systems answered relevant customer questions.
Measurement
How this recovery was measured.
The source reporting covers April-July 2026 and compares prior period. Sources: Search Console, Search visibility monitoring. Evidence was refreshed Jul 13, 2026. These are observed outcomes during the work, not a claim that one intervention caused every change.
Discuss a visibility recovery