SEO Case Study: Confidential Precious-Metals Retailer
Lost visibility was rebuilt. AI discovery expanded.
A legacy catalog-heavy retailer had fragmented authority signals, fragile URL structure, and diluted topical signals across legacy pages that reduced discoverability and visibility.
See the work and results01 / The challenge
Years of search value had become fragmented.
Hundreds of legacy pages and inconsistent URL directives reduced signal coherence, and category pages were not consistently optimized for search demand and user journey alignment.
See what Enok rebuilt02 / The work
The lost foundation was rebuilt first.
Enok restored legacy pages, repaired redirects and canonical signals, strengthened internal linking, and rebuilt high-value category pages to improve topical relevance and AI visibility while restoring trust in the search footprint.
See the measured recovery- 01Restore
Return useful legacy content to a coherent site structure.
- 02Redirect
Preserve paths and signals with deliberate URL mapping.
- 03Connect
Strengthen internal relationships around high-value categories.
03 / The result
Search visibility returned, then expanded.
The repair work was followed by stronger organic reach, broader top-ranking coverage, and more appearances in AI-generated search results.
Plan your next move- Window
- April-July 2026
- Comparison
- Prior period
- Sources
- Search Console, Search visibility monitoring
- Refreshed
- Jul 13, 2026
- +196.5%organic traffic
- 2,780 in April to 8,244 in July
- +158.7%top-three keywords
- 46 in March to 119 in July
- +303.5%top-10 keywords
- 86 in March to 347 in July
- +503.1%top-20 keywords
- 97 in March to 585 in July
- +569.4%AI Overview appearances
- March to July
Your next step
Recover the search value your site has already earned.
A live audit will show where signals are breaking down and which repairs deserve priority.
Book a 30 minute live website audit