Body Content Typography
Keep prose widths readable, paragraphs short, subheads descriptive, and lists parallel in structure.
Style guide / Content Patterns
Make content clear. Make action easy.
Editorial structure, conversion flows, FAQs, and trust-building modules used in long-form pages, service pages, and marketing moments.
01 / Standard
Content earns attention in sequence.
Editorial, trust, FAQ, and conversion patterns should answer the next useful question without presenting every possible message at once.
01
Information order
Move from problem to useful change, proof, and the next decision.
02
Evidence
Place proof beside the claim it supports and explain the measurement context.
03
Conversion
Match one CTA to the decision the section has prepared the visitor to make.
04
Disclosure
Use accordions or supporting routes for detail that is useful but not primary.
02 / Reference
Content Patterns standards.
Each rule below is a required part of the Enok system when that pattern appears.
FAQ & Accordion
Use questions customers genuinely ask, answer directly, and keep essential purchase information expanded.
Multi-Field Forms
Ask only for information needed at the current step and reveal optional detail after the core request.
Trust & Social Proof
Place relevant proof beside the claim, identify its source, and explain the measurement or testimonial context.
08 / Voice and accessibility
Plain language. Claims we can support.
Write this way
State the customer problem, the useful change, the evidence, and the next action. Prefer specific nouns and active verbs. Disclose uncertainty where it affects the decision.
Do not write this way
Avoid inflated adjectives, guaranteed outcomes, unexplained acronyms, walls of features, vague transformation claims, and internal process language.
Accessibility baseline
Maintain WCAG AA contrast, visible focus states, semantic headings, descriptive controls, reduced-motion support, 44px touch targets, and layouts that work at 320px without horizontal scrolling.